The Full Fare Advertising Rule was put in place by the federal government as a protection for consumers against misleading airfare advertisement. This rule stipulates that any carrier or ticketing agent that is promoting a price for airline tickets must disclose the full price. This means that all costs posted what the consumer will pay and nothing more. In essence, there should be no hidden fees. In the event where a customer is quoted a price that exceeds the advertised price, the agent or tic...