It’s the moment you’ve been waiting for. You’ve just launched your new travel website and are awaiting the avalanche of traffic and sales that is sure to be just around the corner. But as you obsessively refresh your Google analytics day after day your enthusiasm begins to drop rapidly. Spreading the word about your business, driving eyeballs to your site, building brand awareness and ultimately sales is the part of your business that is probably driving your anxiety levels up....

What seems now like ages ago, it was travel agents that dominated travel bookings. There was no such thing as booking a trip online, and even when online travel bookings were first introduced in the mid 90’s, the idea of paying for a vacation online sounded almost as ludicrous as passenger flights to Mars. Unfortunately, travel agents failed to act quickly enough, and before you knew it, half the business they use to get were devoured by a handful of Internet Booking Engines, almost making...