The success of your travel business long term will depend mostly on your ability to continue to draw the attention of new customers to your service offerings. When you are brand new, your first clients will most likely be made up of the people in your warm contact list, friends and family, business associates and social groups, however, as this list dries up, you will need to find new clients to keep your business going. Yes your host agency promised you leads when they are recruiting you to joi...

If you want to attract customers online, the first thing you need to do is setup an online presence. Pretty obvious. However, the biggest mistake most travel agent make is taking their online storefront for granted. Many travel agents seem to have given up in their attempt of trying to build an online brand. Even if they do have a website, it is very poorly done, or it is some generic booking engine provided to them by their host agency, that every other agent working for that host agency so hap...

When customers are ready to buy, the first place they go is to Google. For your website to start appearing in search results, it is important that you understand and follow at least some very basic SEO principles. There are many So-called SEO experts and gurus out there.  Many of them will probably contact you offering their services the minute your website gets published. Regardless of what anyone may tell you to get you to pay for monthly SEO services, if you stick to some basic principle...

Email marketing is one of the oldest forms of online lead generation, and it is still to this day one of the most effective strategies. It's not enough just o have visitors come to your website to find information whenever they need it. You need a way always to remind them about your services, so once they are ready to make a purchase, you are the first thought that shows up in their mind. The best way to send that constant reminder is through an effective email marketing campaign. To start an e...

Social media marketing, if not done properly can end up becoming nothing more than an effective waste of time. The key to successfully generating leads on social media is to ensure that you are connected to the right circles and also important, you are using the right social ones for the type of brand you are trying to build. Let's take a look at the top 5 social media platforms, their essential functions and demographics. Facebook Facebook is the king of all social media platforms; with extre...

Content is the key to all successful online platforms, and blogging is at the very top of the list. You can write your way to becoming a huge brand within your industry if you can generate interesting and frequent content that readers enjoy.  Remember this, the more often you share new content on your site, the higher your site rank on search engines. Blogging is not as hard as people think. The problem is, most people think too much. Readers are regular people like us, and all they ask is ...

Not everyone likes to read. Some of us prefer to watch a video instead. Video marketing is a great way to build your brand and drive traffic to your website. Generating good quality videos is not as easy as coming up with a blog, but if you can do it often enough, your business will reap significant dividends. Start a YouTube channel for your travel business. YouTube is the number one online video sharing platform, and it's a great way to expose yourself to potential customers who would not oth...