Content is the key to all successful online platforms, and blogging is at the very top of the list. You can write your way to becoming a huge brand within your industry if you can generate interesting and frequent content that readers enjoy.  Remember this, the more often you share new content on your site, the higher your site rank on search engines. Blogging is not as hard as people think. The problem is, most people think too much. Readers are regular people like us, and all they ask is for you to put interesting thoughts, stories or information in a way that makes it easy to read. 

Make sure your website has a section where you can post daily blogs. You blog page must be clean and mobile friendly so your readers can read your blogs on the go.

Pick a topic that you are comfortable with. Preferably a topic that is very relevant to the type of travel services that you sell, so it can attract the type of customers you are seeking.

Get creative at generating content. There are many ways to find interesting information to write about or to share. Good bloggers are good readers. The more you read and stay up-to-date with the latest news in the industry, the more content you will have to share and write about.

Make your content dynamic. Do not just share long boring articles, but mix things up with a few easy reads like top 10 tips, share videos on your blog, news, image slide shows and a variety of media types that will keep your readers interested.

Set a content schedule. The key to running a successful blog campaign is consistency. The more often you can share a new post the better. However, if you cannot do it every day, at least be consistent with whatever schedule you start. Once your readers start to pay attention, they will be on the lookout for your next article. If you can have them anticipate your next post, then you will always have a high engagement every time you share.

Write for other blogs, not just your own. Find popular websites online, write a great article and submitted to their site in exchange for a link back to your site.

Promote your blog on social media, in your newsletters to ensure people see your articles.

Blogging is a great way to continuously get traffic to your site and to create awareness about the products and services that you offer. Share often, and share quality content.