The success of your travel business long term will depend mostly on your ability to continue to draw the attention of new customers to your service offerings. When you are brand new, your first clients will most likely be made up of the people in your warm contact list, friends and family, business associates and social groups, however, as this list dries up, you will need to find new clients to keep your business going. Yes your host agency promised you leads when they are recruiting you to join their organization, however, solely relying on leads from anyone else but your own effort could prove very detrimental to the success of your business.

Almost 150 million people book travel online each year. An even larger number will do initial research online before they make a decision to book by themselves or contact a travel agent. Knowing this fact, it is safe to say that one of the best places to find new customers for your travel business is online. I am sure you are already aware of this, but the biggest roadblock for many travel agents knows exactly how to have their business gain more exposure via the Internet and therefore attract more customer booking inquiries.

The truth is, in a domain as competitive as travel, where search engine rankings are dominated by billion dollars online booking websites, airlines, and hotel chains, getting exposure without a massive marketing budget can prove to be difficult. However, there are ways, and we hope to help you unlock some of those strategies in this guide.