There are two types of travel bloggers. Those that do it as a hobby out of their passion for travelling, and those that use it as a tool to promote their travel business and grow their network. If you are just starting your career as a travel agent, or if you are an existing agent looking to generate more leads online for your travel business, starting a travel blog is one of the best ways to do so.
If you are considering getting your travel blog up and running, here are a few tips that could possibly help you launch your travel blog successfully.
1. Have Realistic Expectations
Before you get your blog started, it is important that you have a real understanding of what to expect. Do not expect to gain a ton of readers and website traffic to your blog within the first day, week or even the first couple months. Building a successful blog will take time and consistence. Unless you already have a large network to promote your blog to, upfront it will seem like you are the only person reading your blog, however, do not get discouraged, and do not quit, over time, if your topic is interesting enough and you are doing the right things, your blog will start to generate the results you expect.
2. Pick A Fun Name
Do not underestimate the power of a very fun and catchy. Having a good name could be the difference between your blog becoming successful or not, regardless of the quality of the content you are posting. Think of a list of names that you like, and that will also be relevant to the topics you will be blogging about. Share them with close friends and family to get their opinions. Once you have selected your name, you want to go to a website like Godaddy and register a web domain name right away if you do not already have one.
3. Pick A Topic You Love
Successful travel bloggers are the ones that understand that they cannot blog about everything, so they instead choose to focus on sharing thoughts about the types of travel experiences they enjoy the most. When you are picking a topic for your travel blog, make sure it is something that you truly enjoy and you can project that emotion through your writing onto your readers. When you are truly passionate about your topic, content will come more easily and more organically.
4. Setup A Banging Website
Travel is beautiful, happy and magical. Ugly websites and travel do not go well together. If your website looks like crap, readers will not take you seriously. Invest sometime in getting a proper website setup. If you are not a technical or creative person, you can hire someone to get this done for you for a very small fee. If you are travel agent member of The TravelNet, your account will include a full blog section so you can just simply start sharing blogs to your website. Platforms like WIX and Wordpress are great resources for quickly setting up blog websites.
5. Get Some Proof Readers
The English language is very tricky. Most of us are not experts at writing English and that is OK. You do not need to be an English professor to be a good blogger. That is what editors or for. However, you are just starting out and you do not need to waste money on editors just yet. A few friends and family members who are good at proofreading will be all that you need to ensure you do not publish any content with silly typos or embarrassing grammatical errors. The more eyes the better.
6. Start Sharing
In order for your blog to be successful, you are going to have to make a commitment to consistently share new content on your blog. Content does not always mean long fancy articles or stories. Whether it’s a short form post, an inspiring travel video that you found and would like to share, an image slideshow of some cool “things-to-do” at one of your favorite destinations, be consistent and creative in your content sharing strategy.
7. Promote Your Content
Do not just post your blogs and expect readers to magically appear. Posting on your website is just the beginning of content sharing. Every time you post, you need to use all the promotional mediums available to you to get readers to view your blog. Use social media sites like, Facebook, Google Plus, twitter and Tumblr to share and promote your blog. Content Curation sites like Scoop.it and Storify are also amazing tools to use to get more readers and website traffic. Find sites that are looking for guest bloggers and contribute blogs to those sites in exchange for a link back to your site.
8. Create A Content Schedule
Once readers start paying attention to your travel blog, they will start looking forward to your next post. In order to continue to grow and maintain your readership, you need to create a content schedule to make sure you are consistently posting at the same times each day, or week. To run a successful blog, the minimum expected is at least three posts per week. Any less than this I am afraid will not be enough.
9. Learn Some Basic SEO
You do not need to become a search engine optimization guru, but you at least need to understand the basics of how search engines work and the key factors used to determine how websites are ranked. This will be the key to determining whether your travel blogging ambitions will be short-lived or it will end up becoming a big asset to you or your business down the road.
10.Have Fun
If you are not having fun with your blog, then it definitely will not survive. First of all, it will be very apparent in your content sharing so your readers will notice. Secondly, you will give up quickly when results are not showing up as quickly or in the way you expected. Share freely and have fun doing so, and overtime your blog will become exactly what you want it to be.
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