5 Factors Upgrading and Updating the Travel Marketing Landscape

Travel marketing is undergoing a complete transformation in these digital and social times. As a result, travelers now have more control over their travel experiences, as well as more options than ever before. Just as the travel landscape has evolved, travel marketing must also be adapted to the trends and the times.?iMediaConnection.com uncovered the five top travel trends that marketers need to welcome.

1. Finding a Place in the Collaborative Economy
Today, home-based lodging has become an affordable and customized alternative to large, standardized hotel stays. This trend is defined as a collaborative economy and it%u2019s redefining travel as we know it. But hotel brands can adapt to today%u2019s collaborative economy by adopting some of its practices in their more established properties.

2. Accommodating Each Customer with a Customized Fit
With the abundance of travel options today, travelers are searching for experiences that fit their personal needs. Their travel demands and desires provide important customer data that can help travel brands serve them better. So now, many savvy travel brands have started collecting this personal data to develop personalized experiences that perfectly fit each traveler.

3.Locating Lifestyle for Locations
Today, most major hotel companies offer a range of specialized brands designed for different interests and lifestyles. For instance, Marriott Corporation offers 19 brands of hotels, each suiting different types of travelers and occasions, while Starwood distinguishes its 11 lines of properties by their amenities and attitudes. These distinctions allow travelers to find their ideal hotel experience.